CONFIDENTIAL — Prepared exclusively for Prevail Care by 121 Group
Digital Marketing Strategy

Prevail Care Digital Marketing Strategy

A comprehensive digital marketing strategy to establish Prevail Care’s online presence, attract new NDIS participants, and build brand authority across Perth.

Prepared forFrank Curtis • Prevail Care
Date17 March 2026
Prepared by121 Group
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Australia’s full-service digital agency — strategy, media, creative and technology under one roof.

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Active Clients
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National Offices
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Years Experience

Leadership Team

Adam Ducquet
Adam Ducquet
Managing Director
Kat Fremlin
Kat Fremlin
Account Director
Steven Pythas
Steven Pythas
Account Director & SEM
Michael Potts
Michael Potts
Social Manager
Frank Castellano
Frank Castellano
SEO Manager
Kate Lawrence
Kate Lawrence
Senior Account Manager

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What Our Clients Say

“

121 Group have consistently proven to be exceptional support for our business. Their expert digital marketing knowledge achieves benchmark cost per acquisition in a very difficult space.

Cameron McTavish
Former Head of eCommerce & Brand — Healius Pathology
“

121 Group have been instrumental in growing a quality community. Every week they proactively bring content ideas and turn these into fully formed posts — the whole solution is very smooth.

Gary Ausbruch
CFO — RJV
Strategic Overview

Strategic Overview

Prevail Care is a private NDIS provider in Perth supporting approximately 70 participants with 110 dedicated staff. Despite three years of operation and a powerful mission — supporting individuals others turn away due to perceived high risk — Prevail Care is currently digitally invisible. With just 6 Instagram followers, no organic Google rankings, and a reliance on word-of-mouth referrals, there is an extraordinary opportunity to establish a commanding digital presence.

Our strategy focuses on building Prevail Care’s brand authority through paid social advertising on Facebook and Instagram, organic social media growth, targeted SEO, and compelling content marketing that tells the powerful stories of transformation and resilience at the heart of Prevail Care’s work.

Key strategic objectives identified for Prevail Care:

Establish Digital Presence
Build Prevail Care’s social media from near-zero to an active, engaged community. Create a professional digital footprint that matches the quality of care delivered on the ground.
Drive Participant Growth
Generate qualified enquiries from NDIS participants, families, and support coordinators through targeted paid social advertising and organic brand-building across Perth metro.
Build Brand Authority
Position Prevail Care as Perth’s leading private NDIS provider for complex and high-needs participants through authentic storytelling and community engagement.

Three-Phase Growth Roadmap

A structured approach to building digital presence and participant pipeline.

Phase 1: Foundation
Months 1–3
  • ✓ Launch Facebook & Instagram paid campaigns
  • ✓ Optimise Google Business Profile
  • ✓ Set up Meta Pixel & conversion tracking
  • ✓ Begin organic social posting (3x/week)
  • ✓ Initial SEO audit & quick wins
Phase 2: Growth
Months 4–6
  • ✓ Scale successful ad campaigns
  • ✓ Launch retargeting campaigns
  • ✓ Publish monthly blog content
  • ✓ Grow social following to 500+
  • ✓ Introduce video content strategy
Phase 3: Authority
Months 7–12
  • ✓ Dominate niche NDIS keywords
  • ✓ Community partnerships & events
  • ✓ Expand to TikTok if warranted
  • ✓ Optimise for cost-per-acquisition
  • ✓ Review & scale based on ROI
Market Intelligence

Market Analysis

Key market data and industry insights for Prevail Care.

$131B
Annual revenue of the Australian disability support sector (2025)
20%
Expected growth in digital marketing spend for Australian Participant services (2024-2027)
85%
Of Participant buyers start their purchasing process with online search in Australia
Participant Decision Journey
In the Australian NDIS disability sector, particularly for high-value services like support services, trust and credibility are paramount. Decision-makers within NDIS provider committees, government agencies, and NDIS organisations conduct extensive due diligence. An authentic digital presence that showcases expertise, reliability, and genuine client relationships (as Frank articulated with sincerity and integrity) is crucial for converting initial interest into project engagements. This insight directly supports Prevail Care's desire to tell its story effectively.
Growth in NDIS Participant Acquisition
The Australian government, both state and local, along with the NDIS, represents significant and growing opportunities for disability support and care services. These sectors often have specific procurement processes and requirements. A targeted digital strategy that highlights relevant experience, compliance, and specific service offerings for these client types will be essential for Prevail Care to successfully penetrate and expand its market share, moving beyond its current word-of-mouth limitations.
Competitive Landscape & Differentiation
The NDIS disability support market in Western Australia is competitive, as evidenced by the competitors Frank mentioned (NDIS Disability Support Services, Rocky Bay, BondCare, Connect to Care). Many larger disability support firms also have dedicated building services arms. To stand out, Prevail Care needs a clear differentiator beyond just competence. Its authentic story, commitment to client journey, and emphasis on integrity can serve as powerful competitive advantages when communicated effectively through digital channels, fostering a 'village community' feel as Frank described.
Competitive Intelligence

Competitor Analysis

How Prevail Care compares against key competitors in digital presence and market positioning.

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Competitors Analysed
NDIS Disability Support Services
stjudesdisabilityservices.com.au
75/100
Overall Score
SEO 70%
Ads 65%
Social 60%
Content 65%
✓ Strengths
  • • Established presence
  • • Strong client testimonials
  • • Comprehensive service offering
✗ Weaknesses
  • • Potentially generic brand story
  • • Less focus on personal connection
  • • Limited social media engagement
Rocky Bay
rockybay.org.au
80/100
Overall Score
SEO 75%
Ads 70%
Social 65%
Content 70%
✓ Strengths
  • • Professional website design
  • • Clear service segmentation
  • • Strong project portfolio
✗ Weaknesses
  • • May lack a unique brand voice
  • • Limited narrative depth
  • • High competition for generic keywords
BondCare
amalgamatedpropertyservices.com.au
70/100
Overall Score
SEO 68%
Ads 60%
Social 55%
Content 60%
✓ Strengths
  • • Broad service range (property services)
  • • Established reputation
  • • Good local SEO presence
✗ Weaknesses
  • • Support Services services may not be primary focus
  • • Large corporate feel, less personal
  • • Less agile in content creation
Connect to Care
connecttocare.org.au
85/100
Overall Score
SEO 80%
Ads 75%
Social 70%
Content 75%
✓ Strengths
  • • Large-scale projects
  • • Strong brand recognition
  • • Comprehensive marketing budget
✗ Weaknesses
  • • Support Services as a smaller division
  • • Less focused on niche Participant support services
  • • Corporate messaging can be less relatable

Digital Presence Comparison

Traffic Intelligence

Competitor Intelligence

Real-world traffic data and audience insights from SimilarWeb — showing exactly where Prevail Care can capture market share.

🎯
Massive Untapped Market
Your competitors are capturing over 5,500 monthly visitors that Prevail Care is currently missing. With zero digital presence, there’s a significant first-mover advantage in organic and paid channels.
5,525
monthly visitors
you’re not reaching

Monthly Website Traffic Comparison

Traffic Channel Breakdown

📈
Connect to Care dominates organic search with 7,195 monthly visits — proving SEO works in this sector
💰
NDIS Disability Support leads paid search (634 visits) despite being the smallest competitor
📱
Social media is underutilised across the sector — a major opportunity for differentiation
🎯
Prevail Care currently captures 0% of the 5,525-visitor market — 100% growth potential

Audience Demographics

Gender Split

Age Distribution

Website Audit

Website Audit & Quick Wins

Preliminary assessment of prevailcare.com.au with immediate improvement opportunities.

prevailcare.com.au
Prevail Care website
C+
Overall Website Grade
0/100
Performance Score
45 Health Score

Issues Identified

  • ⚠ Generic H1 tag 'How can we help?' lacks specific service focus for NDIS participant audience.
  • ⚠ Page Title mentions 'residential' which conflicts with prospect's stated focus on NDIS participants and support coordinators.
  • ⚠ Lack of clear, prominent calls to action tailored to specific Participant client types (e.g., 'Request a Ndis Provider Quote', 'Enquire for NDIS Projects').
  • ⚠ Limited visible content demonstrating expertise, case studies, or the company's story (as requested by Frank).
  • ⚠ Basic website structure, potentially lacking dedicated pages for NDIS, government, or detailed support services.
  • ⚠ Generic contact details ('01 01' phone number indicates placeholder or error in scrape).

Quick Wins

High Impact · Low Effort
Add Social Media Integration
Revise the H1 and page title to clearly articulate Prevail Care's core Participant support services and geographic focus, removing 'residential' to align with Frank's stated target market.
Medium Impact · Low Effort
Create NDIS Service Landing Pages
Add prominent and specific calls to action on key pages, guiding Participant visitors (NDIS provider, NDIS, government) towards relevant contact forms or service information.
High Impact · Medium Effort
Install Meta Pixel and Analytics
Develop specific landing pages for 'NDIS Disability Support', 'NDIS Support & Accommodation Services', and 'NDIS Specialist Support Services' to improve SEO and user experience for target audiences.
Low Impact · Low Effort
Add Participant Enquiry Forms
Ensure the correct and functional contact phone number is prominently displayed across the website to facilitate immediate enquiries.
SEO Intelligence

SEO Snapshot

Current organic search performance and keyword opportunity analysis.

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Domain Authority
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Monthly Organic Traffic
0
Ranking Keywords
0
Total Backlinks
Target Keywords
KeywordPositionVolume
NDIS support services Perth 18 90
disability support Perth 25 150
prevail care 5 200
Keyword Opportunities

Keywords your competitors rank for that represent untapped opportunities:

  • ➔ NDIS home modifications Perth
  • ➔ NDIS accommodation support Perth
  • ➔ council support services works Perth metro
  • ➔ commercial building repairs Perth
  • ➔ NDIS housing support Perth

Keyword Ranking Positions

0
Referring Domains
0
Page 1 Keywords
Social Presence

Social Media Presence

Current social media footprint and brand consistency assessment.

Instagram
Very Low Activity
@prevailcare
750
Followers
Poor
Brand Consistency
Currently used as a 'scrapbook' with inconsistent posting and lack of strategic narrative. Primarily project photos without storytelling.
Facebook
Not Active
Prevail Care
300
Followers
Fair
Brand Consistency
Minimal activity, not leveraged for community outreach or sharing company journey/expertise. Significant opportunity for growth in this Participant channel.
Channel Strategy

Channel Recommendations

Recommended marketing channels based on your industry, target audience, and competitive landscape.

Critical
Facebook & Instagram Paid Ads
Directly addresses Frank's core request to 'tell our story' and build trust through authentic narratives, case studies, and thought leadership. Essential for participant engagement and demonstrating competence.
Expected Impact: Increased brand awareness, improved trust and credibility, stronger SEO, and valuable assets for Participant outreach.
High
Facebook & Instagram Ads
Ideal Participant platform for targeting NDIS provider committees, NDIS organisations, and government officials. Organic content can share stories, while paid campaigns can precisely target decision-makers and generate leads.
Expected Impact: Direct participant acquisition from target Participant audiences, enhanced professional network, and increased brand visibility within specific sectors.
High
Search Engine Optimisation (SEO)
Crucial for long-term visibility when Participant clients search for 'NDIS provider support services Perth' or 'NDIS builders Perth'. Improves organic traffic and positions Prevail Care as an authority.
Expected Impact: Sustainable organic traffic growth, higher rankings for high-intent Participant keywords, and increased enquiries from relevant searches.
High
Content Marketing & Storytelling
Provides immediate visibility and participant acquisition by targeting high-intent keywords for NDIS provider, NDIS, and government support services. Display ads can build brand awareness among relevant audiences.
Expected Impact: Rapid generation of qualified Participant leads, increased website traffic, and competitive presence in key search results.
Medium
Google Business Profile Optimisation
Essential for local Participant visibility in Perth, Perth, and Perth metro. Optimised GBP drives local search visibility, reviews, and direct enquiries, reinforcing trust.
Expected Impact: Improved local search rankings, increased direct calls/website visits from local searches, and enhanced online reputation.

Customer Journey Funnel

Awareness
SEO, Content, Social Media, Display Ads
Interest
Blog, Email Nurture, Remarketing
Consideration
Case Studies, Reviews, Comparisons
Conversion
Google Ads, Landing Pages, Contact Forms
Retention
Email Marketing, Loyalty, Referrals
Budget & Investment

$4,000–$7,000/month

Recommended investment allocation across channels for maximum impact.

Content Marketing
$1,500–$2,500/mo
Facebook & Instagram Ads
$1,200–$3,000/mo
Search Engine Optimisation
$800–$1,200/mo
Google Ads
$500–$1,000/mo
Google Business Profile
$100–$300/mo

Investment Allocation

Estimated Annual Investment: $48K–$84K annually
KPIs & Measurement

Preliminary KPIs

Key performance indicators and targets to track marketing effectiveness.

25+
Qualified Participant Enquiries
500+
Website Organic Traffic
3%
Social Media Engagement Rate

KPIs by Channel

Overall
New Participant Enquiries
Target 25/month
Website Contact Forms Phone Calls
SEO
Website Sessions
Target 500/month
Keyword Rankings Impressions
Facebook
Direct Leads
Target 10/month
Audience Growth Content Engagement
Google Ads
Conversions
Target 15/month
Click-Through Rate Cost-Per-Lead

Growth Trajectory

Total Qualified Leads 5 current
5Now
103mo
256mo
4012mo
Organic Traffic 150 current
150Now
2503mo
4006mo
60012mo
Facebook Lead Forms 2 current
2Now
53mo
106mo
1512mo
Ad-Driven Enquiries 3 current
3Now
83mo
156mo
2012mo
Investment Options

Investment Options

Tailored service packages designed to match your growth ambitions and budget.

Foundation
$3,000 – $4,500/mo
Essential digital presence and participant acquisition fundamentals tailored to Prevail Care's NDIS disability needs.
✓ SEO Strategy & Optimisation
✓ Google Business Profile Management
✓ Monthly Content (1-2 narrative-driven blogs/case studies)
✕ Facebook Ads Management (Limited)
✕ Social Media Management (Facebook & Instagram)
✕ Facebook & Instagram Ad Campaigns
✕ Conversion Rate Optimisation
✕ Dedicated Strategy Sessions
Improved local search visibility for support services · Organic traffic growth 20–40%
Get Started
RECOMMENDED
Growth
$4,000 – $6,500/mo
Comprehensive digital marketing with multi-channel Participant participant acquisition and robust storytelling, aligned with Frank's budget and expansion goals.
✓ SEO Strategy & Optimisation
✓ Google Business Profile Management
✓ Monthly Content (3-4 narrative-driven blogs/case studies)
✓ Google Ads Management (Targeted Participant Campaigns)
✓ Social Media Management (Facebook focus with Instagram support)
✕ Facebook & Instagram Ad Campaigns
✕ Conversion Rate Optimisation
✓ Dedicated Strategy Sessions
Multi-channel qualified Participant participant acquisition (NDIS provider, NDIS, government) · Organic traffic growth 40–80%
Get Started
Accelerate
$7,000 – $12,000+/mo
Full-service digital domination with dedicated strategy and optimisation for aggressive market share expansion and brand leadership in Participant support services.
✓ SEO Strategy & Optimisation
✓ Google Business Profile Management
✓ Monthly Content (5+ narrative-driven blogs/case studies, video content)
✓ Google Ads Management (Advanced Participant Campaigns & Remarketing)
✓ Social Media Management (Full Facebook & Instagram strategy, potential for Facebook/X)
✓ Facebook & Instagram Ad Campaigns (Nurturing & Outreach)
✓ Conversion Rate Optimisation (Landing Page Builds & A/B Testing)
✓ Dedicated Strategy Sessions
Market domination positioning in key Participant support services sectors · Organic traffic growth 100%+
Get Started
Proven Results

Case Studies & Results

Real results from real partnerships — here’s how we’ve helped businesses like Prevail Care achieve measurable growth.

Solar / Renewables
Risen Energy Australia
Challenge: Needed to establish Australian market presence for solar inverters
Solution: SEO & content strategy targeting commercial solar installers
340% increase in organic traffic, #1 rankings for target keywords
Property Development
Stockland Islands Apartments
Challenge: Drive qualified leads for off-the-plan apartment sales
Solution: Google Ads & targeted display campaigns across WA
$2.1M in attributed sales pipeline from digital campaigns
Construction
RJV Civil Construction
Challenge: Rebrand and establish digital presence for civil works
Solution: Full brand strategy, website rebuild, and digital marketing
180% increase in tender enquiries within 6 months
Mining Services
PYBAR Mining
Challenge: Modernise brand perception for underground mining contractor
Solution: Complete rebrand including visual identity, website, and content
Strengthened employer brand, increased Participant lead quality
Engineering Services
Berg Engineering
Challenge: Generate consistent Participant leads for engineering consultancy
Solution: SEO & targeted Google Ads for engineering services
250% increase in qualified engineering enquiries

What Our Partners Say

★★★★★
“121 Group transformed our digital presence. Their data-driven approach delivered results we didn’t think were possible in our industry.”
Marketing Director
Marketing Director, Risen Energy Australia
★★★★★
“The team at 121 understood our market from day one. They built campaigns that consistently delivered qualified leads month after month.”
Head of Sales
Head of Sales, Stockland
★★★★★
“Working with 121 Group has been a game-changer for our business development. Their strategic approach to SEO and content directly impacted our tender pipeline.”
Director
Director, RJV Civil Construction
Next Steps

Recommended Next Steps

A clear path forward to turn these insights into measurable results.

1
Days 1–7
Strategy Onboarding & Discovery
Kick-off meeting to deep-dive into Prevail Care's brand story, specific project examples, and key differentiators. Grant access to current digital assets and set up initial tracking.
2
Days 8–30
Website Optimisation & Content Foundation
Implement immediate website quick wins and begin developing foundational content assets that tell Prevail Care's story and target new Participant sectors.
3
Months 2–3
Multi-Channel Activation & Lead Generation
Launch targeted Google Ads and Facebook campaigns while continuing SEO and content efforts to drive qualified Participant leads and expand market reach.
4
Ongoing
Performance Monitoring & Strategic Refinement
Regularly monitor performance across all channels, provide transparent reporting, and refine the strategy based on data insights and evolving business goals.
Ready to explore how 121 Group can accelerate Prevail Care’s digital growth?
Let’s talk.