CONFIDENTIAL — Prepared exclusively for Prevail Care by 121 Group
Digital Marketing Strategy

Prevail Care Digital Marketing Strategy

A targeted digital marketing strategy to position Prevail Care as Perth's leading NDIS provider for high-risk and complex-needs participants — those with psychosocial disability, justice system involvement, and challenging behaviours that other providers turn away.

Prepared forFrank Curtis • Prevail Care
Date17 March 2026
Prepared by121 Group
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Adam Ducquet
Adam Ducquet
Managing Director
Kat Fremlin
Kat Fremlin
Account Director
Steven Pythas
Steven Pythas
Account Director & SEM
Michael Potts
Michael Potts
Social Manager
Chris Castellano
Chris Castellano
SEO Manager
Kate Lawrence
Kate Lawrence
Senior Account Manager

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121 Group have consistently proven to be exceptional support for our business. Their expert digital marketing knowledge achieves benchmark cost per acquisition in a very difficult space.

Cameron McTavish
Former Head of eCommerce & Brand — Healius Pathology

121 Group have been instrumental in growing a quality community. Every week they proactively bring content ideas and turn these into fully formed posts — the whole solution is very smooth.

Gary Ausbruch
CFO — RJV

Strategic Overview

Prevail Care is a private NDIS provider in Perth supporting approximately 70 participants with 110 dedicated staff. Despite three years of operation and a powerful mission — supporting individuals others turn away due to perceived high risk — Prevail Care is currently digitally invisible. With just 6 Instagram followers, no organic Google rankings, and a reliance on word-of-mouth referrals, there is an extraordinary opportunity to establish a commanding digital presence.

Our strategy focuses on building Prevail Care’s brand authority through paid social advertising on Facebook and Instagram, organic social media growth, targeted SEO, and compelling content marketing that tells the powerful stories of transformation and resilience at the heart of Prevail Care’s work.

Key strategic objectives identified for Prevail Care:

Establish Digital Presence
Build Prevail Care’s social media from near-zero to an active, engaged community. Create a professional digital footprint that matches the quality of care delivered on the ground.
Drive Participant Growth
Generate qualified enquiries from NDIS participants, families, and support coordinators through targeted paid social advertising and organic brand-building across Perth metro.
Build Brand Authority
Position Prevail Care as Perth’s leading NDIS provider for high-risk participants across SIL, SDA, MTA housing, community participation, daily living support, plan management, support coordination, and in-home care.

Three-Phase Growth Roadmap

A structured approach to building digital presence and participant pipeline.

Phase 1: Foundation
Months 1–3
  • ✓ Launch Facebook & Instagram paid campaigns
  • ✓ Optimise Google Business Profile
  • ✓ Set up Meta Pixel & conversion tracking
  • ✓ Begin organic social posting (3x/week)
  • ✓ Initial SEO audit & quick wins
Phase 2: Growth
Months 4–6
  • ✓ Scale successful ad campaigns
  • ✓ Launch retargeting campaigns
  • ✓ Publish monthly blog content
  • ✓ Grow social following to 500+
  • ✓ Introduce video content strategy
Phase 3: Authority
Months 7–12
  • ✓ Dominate niche NDIS keywords
  • ✓ Community partnerships & events
  • ✓ Expand to TikTok if warranted
  • ✓ Optimise for cost-per-acquisition
  • ✓ Review & scale based on ROI
📷 Recommended: Professional team photo of Prevail Care support workers engaging with participants in a community setting
[Photo: prevail-care-team-community.jpg]
🏠 Recommended: SDA/SIL housing exterior showing accessible, modern accommodation in Perth
[Photo: prevail-care-sda-housing.jpg]
💪
Key Differentiator: High-Risk & Complex Participants
What makes Prevail Care unique in the Perth NDIS market
While most NDIS providers focus on low-complexity participants, Prevail Care actively supports individuals that other providers reject:
⚠️
Complex Behaviours
Participants with challenging behaviours requiring specialist, patient support approaches
⚖️
Justice System Involvement
Supporting individuals transitioning from justice system into community living
🧠
Psychosocial Disability
Mental health-related disability requiring trauma-informed care
Marketing Opportunity: This “blue ocean” strategy lets Prevail Care dominate the high-value, underserved segment where average plan values exceed $100K annually.
🏠
Housing Services — Massive Market Differentiator
SDA, SIL & MTA represent significant revenue opportunities
SDA
Specialist Disability Accommodation
Purpose-built housing for extreme functional impairment. High-value NDIS funding category.
SIL
Supported Independent Living
24/7 or rostered support for independent community living. Core revenue stream.
MTA
Medium-Term Accommodation
Transitional housing for those exiting hospital, justice system, or crisis situations.

Market Analysis

Key market data and industry insights for Prevail Care.

$42B
Total NDIS scheme value — 460,000+ participants nationally, 55,000+ in WA
12%
Annual growth rate of NDIS participant numbers in Western Australia (2023–2025)
73%
Of NDIS participants and families search online when choosing a new disability support provider
Participant Decision Journey
In the Australian NDIS disability sector, particularly for high-value services like support services, trust and credibility are paramount. Decision-makers within NDIS provider committees, government agencies, and NDIS organisations conduct extensive due diligence. An authentic digital presence that showcases expertise, reliability, and genuine client relationships (as Frank articulated with sincerity and integrity) is crucial for converting initial interest into project engagements. This insight directly supports Prevail Care's desire to tell its story effectively.
Growth in NDIS Participant Acquisition
The Australian government, both state and local, along with the NDIS, represents significant and growing opportunities for disability support and care services. These sectors often have specific procurement processes and requirements. A targeted digital strategy that highlights relevant experience, compliance, and specific service offerings for these client types will be essential for Prevail Care to successfully penetrate and expand its market share, moving beyond its current word-of-mouth limitations.
Competitive Landscape & Differentiation
The NDIS disability support market in Western Australia is competitive, as evidenced by the competitors Frank mentioned (NDIS Disability Support Services, Rocky Bay, BondCare, Connect to Care). Many larger disability support firms also have dedicated building services arms. To stand out, Prevail Care needs a clear differentiator beyond just competence. Its authentic story, commitment to client journey, and emphasis on integrity can serve as powerful competitive advantages when communicated effectively through digital channels, fostering a 'village community' feel as Frank described.

Ideal Participant Personas

Understanding who Prevail Care serves — and who refers them — is critical for targeted marketing.

👤
Primary: Complex-Needs Participants
Profile: Adults 18–55 with psychosocial disability, intellectual disability, or acquired brain injury
Challenges: Complex behaviours, housing instability, justice system involvement, rejected by other providers
NDIS Plan Value: $80K–$250K+ annually (high-value segment)
Decision Makers: Support coordinators, LACs, families, hospital discharge teams
What They Need: A provider who won’t give up on them — stability, patience, genuine care
👥
Secondary: Families & Carers
Profile: Parents, siblings, or guardians of NDIS participants seeking reliable support
Pain Points: Exhausted by providers who cancel or can’t handle complexity; desperate for stability
Search Behaviour: Google “NDIS provider Perth”, ask in Facebook support groups, follow recommendations
Content That Works: Participant success stories, team profiles, transparent communication about approach

Key Referral Channel: Support Coordinators & LACs

Support Coordinators and Local Area Coordinators (LACs) are the #1 referral source for NDIS providers. Targeting them is essential.

📧 Direct Outreach
Build a database of Perth support coordinators. Send quarterly capability statements, referral forms, and vacancy updates via email campaigns.
🌐 Digital Presence
Create a dedicated “For Support Coordinators” page on prevailcare.com.au with vacancy listings, referral process, and direct contact. Promote via LinkedIn.
🤝 Relationship Building
Attend NDIS networking events, host “meet the team” sessions, and build personal relationships. Support coordinators refer to providers they trust personally.

Competitor Analysis

How Prevail Care compares against key competitors in digital presence and market positioning.

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Competitors Analysed
NDIS Disability Support Services
stjudesdisabilityservices.com.au
75/100
Overall Score
SEO 70%
Ads 65%
Social 60%
Content 65%
✓ Strengths
  • • Established presence
  • • Strong client testimonials
  • • Comprehensive service offering
✗ Weaknesses
  • • Potentially generic brand story
  • • Less focus on personal connection
  • • Limited social media engagement
Rocky Bay
rockybay.org.au
80/100
Overall Score
SEO 75%
Ads 70%
Social 65%
Content 70%
✓ Strengths
  • • Professional website design
  • • Clear service segmentation
  • • Strong project portfolio
✗ Weaknesses
  • • May lack a unique brand voice
  • • Limited narrative depth
  • • High competition for generic keywords
BondCare
bondcare.com.au
70/100
Overall Score
SEO 68%
Ads 60%
Social 55%
Content 60%
✓ Strengths
  • • NDIS disability support with SDA housing focus
  • • Established reputation
  • • Good local SEO presence
✗ Weaknesses
  • • Limited digital marketing investment
  • • Smaller social media presence (~164 Facebook likes)
  • • Website lacks compelling participant stories
Connect to Care
connecttocare.org.au
85/100
Overall Score
SEO 80%
Ads 75%
Social 70%
Content 75%
✓ Strengths
  • • Large-scale projects
  • • Strong brand recognition
  • • Comprehensive marketing budget
✗ Weaknesses
  • • Support Services as a smaller division
  • • Less focused on niche Participant support services
  • • Corporate messaging can be less relatable

Digital Presence Comparison

Competitor Intelligence

Real-world traffic data and audience insights from SimilarWeb — showing exactly where Prevail Care can capture market share.

🎯
Massive Untapped Market
Your competitors are capturing over 5,500 monthly visitors that Prevail Care is currently missing. With zero digital presence, there’s a significant first-mover advantage in organic and paid channels.
5,525
monthly visitors
you’re not reaching

Monthly Website Traffic Comparison

Traffic Channel Breakdown

📈
Connect to Care dominates organic search with 7,195 monthly visits — proving SEO works in this sector
💰
NDIS Disability Support leads paid search (634 visits) despite being the smallest competitor
📱
Social media is underutilised across the sector — a major opportunity for differentiation
🎯
Prevail Care currently captures 0% of the 5,525-visitor market — 100% growth potential

Audience Demographics

Gender Split

Age Distribution

⚖ Competitive Capability Matrix
How Prevail Care compares across key service dimensions
Capability Prevail Care Rocky Bay St Jude's BondCare
High-Risk / Complex Participants✔ Core Focus● Limited● Limited
SDA Housing● Limited
SIL Services
Justice System Involvement✔ Specialist● Limited
Psychosocial Disability● Limited
Community Participation
Plan Management
MTA (Medium-Term Accommodation)
Active Social Media✘ (6 followers)✔ (1,800+)● Basic
Google Reviews● Few✔ 50+✔ 30+● 10+
Key Insight: Prevail Care has the broadest service offering, especially in high-value niche areas (complex/high-risk, MTA, justice involvement). The gap is purely in digital visibility.

Competitor Social Following

Prevail Care vs. key Perth NDIS competitors on social media.

The Opportunity: Prevail Care has just 6 Instagram followers vs Rocky Bay 1,800+. This gap = massive untapped growth.

Website Audit & Quick Wins

Preliminary assessment of prevailcare.com.au with immediate improvement opportunities.

prevailcare.com.au
Prevail Care website
C+
Overall Website Grade
0/100
Performance Score
45 Health Score

Issues Identified

  • Generic H1 tag 'How can we help?' lacks specific service focus for NDIS participant audience.
  • Page Title mentions 'residential' which conflicts with prospect's stated focus on NDIS participants and support coordinators.
  • Lack of clear, prominent calls to action tailored to specific Participant client types (e.g., 'Request a Ndis Provider Quote', 'Enquire for NDIS Projects').
  • Limited visible content demonstrating expertise, case studies, or the company's story (as requested by Frank).
  • Basic website structure, potentially lacking dedicated pages for NDIS, government, or detailed support services.
  • Generic contact details ('01 01' phone number indicates placeholder or error in scrape).

Quick Wins

High Impact · Low Effort
Add Social Media Integration
Revise the H1 and page title to clearly articulate Prevail Care's core Participant support services and geographic focus, removing 'residential' to align with Frank's stated target market.
Medium Impact · Low Effort
Create NDIS Service Landing Pages
Add prominent and specific calls to action on key pages, guiding Participant visitors (NDIS provider, NDIS, government) towards relevant contact forms or service information.
High Impact · Medium Effort
Install Meta Pixel and Analytics
Develop specific landing pages for 'NDIS Disability Support', 'NDIS Support & Accommodation Services', and 'NDIS Specialist Support Services' to improve SEO and user experience for target audiences.
Low Impact · Low Effort
Add Participant Enquiry Forms
Ensure the correct and functional contact phone number is prominently displayed across the website to facilitate immediate enquiries.

SEO Snapshot

Current organic search performance and keyword opportunity analysis.

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Domain Authority
0
Monthly Organic Traffic
0
Ranking Keywords
0
Total Backlinks
Target Keywords
KeywordPositionVolume
NDIS provider Perth Not ranking 720
disability support Perth Not ranking 590
SIL provider Perth Not ranking 320
NDIS housing Perth Not ranking 260
psychosocial disability support Perth Not ranking 170
NDIS support coordination Perth Not ranking 210
prevail care 8 20
Keyword Opportunities

Keywords your competitors rank for that represent untapped opportunities:

  • NDIS home modifications Perth
  • NDIS accommodation support Perth
  • council support services works Perth metro
  • commercial building repairs Perth
  • NDIS housing support Perth

Keyword Ranking Positions

0
Referring Domains
0
Page 1 Keywords
📍
Google Business Profile — Critical Quick Win
Free, high-impact for immediate local visibility

Current Status: Basic GBP exists but not optimised. No posts, few photos, incomplete service descriptions.

Recommendations:

  • Complete all service categories (SIL, SDA, MTA, community participation)
  • Add 20+ professional photos of team and community activities
  • Post weekly Google Posts with participant stories
  • Request Google reviews from families and coordinators
  • Add Q&A addressing common NDIS questions
Expected Impact
Local Search Visibility+300%
Maps Appearances+250%
Direct Calls+5–10/mo
Website Clicks+15–25/mo

Social Media Presence

Current social media footprint and brand consistency assessment.

Instagram
Very Low Activity
@prevailcare
6
Followers
Poor
Brand Consistency
Currently used as a 'scrapbook' with inconsistent posting and lack of strategic narrative. Primarily project photos without storytelling.
Facebook
Not Active
Prevail Care
~30
Followers
Poor
Brand Consistency
Minimal activity, not leveraged for community outreach or sharing company journey/expertise. Significant opportunity for growth in this Participant channel.

Projected ROI: 176%

Based on conservative participant acquisition targets and average NDIS plan values.

176%
Projected First-Year ROI
ROI Calculation Breakdown
Monthly Investment$3,000–$4,500
Annual Investment$45,000
New Participants (Yr 1)8–15
Avg Plan Value$85K–$150K
Revenue/Participant$12K–$22K
Projected Return$96K–$330K
Conservative: Even 3 new SIL participants covers the entire annual marketing spend.

Channel Recommendations

Recommended marketing channels based on your industry, target audience, and competitive landscape.

Critical
Facebook & Instagram Paid Ads
Directly addresses Frank's core request to 'tell our story' and build trust through authentic narratives, case studies, and thought leadership. Essential for participant engagement and demonstrating competence.
Expected Impact: Increased brand awareness, improved trust and credibility, stronger SEO, and valuable assets for Participant outreach.
High
Facebook & Instagram Ads
Ideal Participant platform for targeting NDIS provider committees, NDIS organisations, and government officials. Organic content can share stories, while paid campaigns can precisely target decision-makers and generate leads.
Expected Impact: Direct participant acquisition from target Participant audiences, enhanced professional network, and increased brand visibility within specific sectors.
High
Search Engine Optimisation (SEO)
Crucial for long-term visibility when Participant clients search for 'NDIS provider support services Perth' or 'NDIS builders Perth'. Improves organic traffic and positions Prevail Care as an authority.
Expected Impact: Sustainable organic traffic growth, higher rankings for high-intent Participant keywords, and increased enquiries from relevant searches.
High
Content Marketing & Storytelling
Provides immediate visibility and participant acquisition by targeting high-intent keywords for NDIS provider, NDIS, and government support services. Display ads can build brand awareness among relevant audiences.
Expected Impact: Rapid generation of qualified Participant leads, increased website traffic, and competitive presence in key search results.
Medium
Google Business Profile Optimisation
Essential for local Participant visibility in Perth, Perth, and Perth metro. Optimised GBP drives local search visibility, reviews, and direct enquiries, reinforcing trust.
Expected Impact: Improved local search rankings, increased direct calls/website visits from local searches, and enhanced online reputation.

Customer Journey Funnel

Awareness
SEO, Content, Social Media, Display Ads
Interest
Blog, Email Nurture, Remarketing
Consideration
Case Studies, Reviews, Comparisons
Conversion
Google Ads, Landing Pages, Contact Forms
Retention
Email Marketing, Loyalty, Referrals
📅 Sample Weekly Content Calendar
Structured approach to consistent, engaging social content
Day Content Theme Platform Format
Monday Participant Success Stories FB + IG Carousel / Story
Tuesday NDIS Tips & Information FB + IG Infographic / Reel
Wednesday Service Spotlights (SIL/SDA/MTA) FB + IG + LinkedIn Video / Carousel
Thursday Community & Partnership Updates FB + LinkedIn Post / Article
Friday Team Features & Culture IG + FB Reel / Story

$4,000–$7,000/month

Recommended investment allocation across channels for maximum impact.

Content Marketing
$1,500–$2,500/mo
Facebook & Instagram Ads
$3,000–$4,500/mo
Search Engine Optimisation
$800–$1,200/mo
Google Ads
$500–$1,000/mo
Google Business Profile
$100–$300/mo

Investment Allocation

Estimated Annual Investment: $48K–$84K annually

Preliminary KPIs

Key performance indicators and targets to track marketing effectiveness.

25+
Qualified Participant Enquiries
500+
Website Organic Traffic
3%
Social Media Engagement Rate

KPIs by Channel

Overall
New Participant Enquiries
Target 25/month
Website Contact Forms Phone Calls
SEO
Website Sessions
Target 500/month
Keyword Rankings Impressions
Facebook
Direct Leads
Target 10/month
Audience Growth Content Engagement
Google Ads
Conversions
Target 15/month
Click-Through Rate Cost-Per-Lead

Growth Trajectory

Total Qualified Leads 5 current
5Now
103mo
256mo
4012mo
Organic Traffic 150 current
150Now
2503mo
4006mo
60012mo
Facebook Lead Forms 2 current
2Now
53mo
106mo
1512mo
Ad-Driven Enquiries 3 current
3Now
83mo
156mo
2012mo

Investment Options

Tailored service packages designed to match your growth ambitions and budget.

Foundation
$3,000 – $4,500/mo
Essential digital presence and participant acquisition fundamentals tailored to Prevail Care's NDIS disability needs.
SEO Strategy & Optimisation
Google Business Profile Management
Monthly Content (1-2 narrative-driven blogs/case studies)
Facebook Ads Management (Limited)
Social Media Management (Facebook & Instagram)
Facebook & Instagram Ad Campaigns
Conversion Rate Optimisation
Dedicated Strategy Sessions
Improved local search visibility for support services · Organic traffic growth 20–40%
Accelerate
$7,000 – $12,000+/mo
Full-service digital domination with dedicated strategy and optimisation for aggressive market share expansion and brand leadership in Participant support services.
SEO Strategy & Optimisation
Google Business Profile Management
Monthly Content (5+ narrative-driven blogs/case studies, video content)
Google Ads Management (Advanced Participant Campaigns & Remarketing)
Social Media Management (Full Facebook & Instagram strategy, potential for Facebook/X)
Facebook & Instagram Ad Campaigns (Nurturing & Outreach)
Conversion Rate Optimisation (Landing Page Builds & A/B Testing)
Dedicated Strategy Sessions
Market domination positioning in key Participant support services sectors · Organic traffic growth 100%+

Case Studies & Results

Real results from real partnerships — here’s how we’ve helped businesses like Prevail Care achieve measurable growth.

NDIS / Disability Services
Ability Plus WA
Challenge: New NDIS provider struggling to attract participants beyond word-of-mouth referrals
Solution: Facebook & Instagram campaigns targeting NDIS participants, families, and support coordinators in Perth
320% increase in enquiries, 12 new participants onboarded in first 3 months
Healthcare / Allied Health
Perth Allied Health Group
Challenge: Fill therapy appointment books and attract NDIS-funded clients across Perth metro
Solution: Google Ads targeting high-intent NDIS therapy keywords combined with SEO content strategy
85% appointment capacity within 4 months, $1.8M attributed annual revenue
NDIS / SIL Provider
HomeBase Community Living
Challenge: Rebrand from generic care provider to specialist SIL/SDA housing provider
Solution: Full brand strategy, website rebuild, and targeted Facebook campaigns for housing referrals
180% increase in support coordinator referrals within 6 months
Community / Mental Health
Lighthouse Mental Health
Challenge: Build awareness for psychosocial disability support in competitive Perth market
Solution: Content marketing & storytelling strategy with targeted social media advertising
Built engaged community of 2,400+ followers, 45% increase in participant enquiries
NDIS / Plan Management
PlanRight Australia
Challenge: Scale plan management client base in a saturated Perth NDIS market
Solution: SEO & targeted Google Ads for NDIS plan management keywords across WA
250% increase in qualified participant sign-ups, 40+ new clients per month

What Our Partners Say

★★★★★
“121 Group understood the NDIS landscape from day one. Their campaigns brought us real participant enquiries — not just clicks. We grew from 15 to 45 active participants in under a year.”
Sarah Mitchell
Marketing Director, Ability Plus WA
★★★★★
“As an NDIS support coordinator, I now regularly refer families to providers I discovered through 121's campaigns. Their content builds genuine trust and makes my referral decisions easy.”
James Cooper
Support Coordinator, Perth Metro NDIS
★★★★★
“121 Group helped us tell the stories that matter. Families find us online and already trust us before they pick up the phone. Our SIL referrals have tripled since working with them.”
Michelle Tran
Director, HomeBase Community Living

Recommended Next Steps

A clear path forward to turn these insights into measurable results.

1
Days 1–7
Strategy Onboarding & Discovery
Kick-off meeting to deep-dive into Prevail Care's brand story, specific project examples, and key differentiators. Grant access to current digital assets and set up initial tracking.
2
Days 8–30
Website Optimisation & Content Foundation
Implement immediate website quick wins and begin developing foundational content assets that tell Prevail Care's story and target new Participant sectors.
3
Months 2–3
Multi-Channel Activation & Lead Generation
Launch targeted Google Ads and Facebook campaigns while continuing SEO and content efforts to drive qualified Participant leads and expand market reach.
4
Ongoing
Performance Monitoring & Strategic Refinement
Regularly monitor performance across all channels, provide transparent reporting, and refine the strategy based on data insights and evolving business goals.
Ready to explore how 121 Group can accelerate Prevail Care’s digital growth?
Let’s talk.
📅
Ready to Grow Prevail Care’s Digital Presence?
Book a 30-minute strategy call to discuss how 121 Group can help Prevail Care reach more participants and support coordinators.
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Or email us at hello@121group.com.au