Prevail Care | Digital Marketing Strategy

Your Digital Growth Partner

Meet 121 Group

Australia’s full-service digital agency — strategy, media, creative and technology under one roof.

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Active Clients

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National Offices

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Years Experience

Leadership Team

Adam Ducquet

Managing Director

Kat Fremlin

Account Director

Steven Pythas

Account Director & SEM

Michael Potts

Social Manager

Frank Castellano

SEO Manager

Kate Lawrence

Senior Account Manager

Trusted by Leading Australian Brands

Our Technology Partners

Proud partners with the world’s leading digital platforms

What Our Clients Say

“

I’ve worked with the team at 121 Group for the last couple of years and they’ve consistently proven to be exceptional support for our business. With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they’ve been able to achieve benchmark cost per acquisition within the very difficult healthcare space. More than anything, the team works on our campaigns with true passion & attentiveness — a level of care which is very difficult to find in the agency space.

Cameron McTavish

Former Head of eCommerce & Brand — Healius Pathology

“

We’ve been working with the team at 121 Group for the past 4 years on our digital strategy – including campaigns on Google Ads, Google My Business, SEO and paid social media. The team have produced industry benchmark results across our campaigns, providing a positive ROI. More than just results, they have an exceptional team who are very responsive, agile and in tune to your business needs. Couldn’t ask for a better team to work with. A special shout out to Steven, Kurtly, Chris and Michael for all the amazing work and consistency in results.

Ramya Gorri

Head of Marketing — ForHealth

“

121 Group are great, they came on, learned quickly and got our campaigns in market while fixing a lot of things for us in the process. We’ve now happily retained them as our digital agency partner.

Fraser Creighton

Bark Review — Verified Client

“

Berg Engineering Pty Ltd been working with 121 Group for the marketing needs, and the results have been outstanding! Their team is not only highly skilled but also genuinely committed to understanding our business goals and delivering tailored strategies that work. From branding to targeted campaigns, they’ve consistently exceeded our expectations. Their creativity, attention to detail, and timely execution have made a huge difference in our visibility and client engagement. I highly recommend 121 Group to any business looking to elevate their marketing efforts. Thank you for being such a reliable partner!

Nilu Berg

Head of Marketing — Berg Engineering

Strategic Overview

Prevail Care is a private NDIS provider in Perth supporting approximately 70 participants with 110 dedicated staff. Despite three years of operation and a powerful mission — supporting individuals others turn away due to perceived high risk — Prevail Care is currently digitally invisible. With just 6 Instagram followers, no organic Google rankings, and a reliance on word-of-mouth referrals, there is an extraordinary opportunity to establish a commanding digital presence.

Our strategy focuses on building Prevail Care’s brand authority through paid social advertising on Facebook and Instagram, organic social media growth, targeted SEO, and compelling content marketing that tells the powerful stories of transformation and resilience at the heart of Prevail Care’s work.

Key strategic objectives identified for Prevail Care:

Establish Digital Presence

Build Prevail Care’s social media from near-zero to an active, engaged community. Create a professional digital footprint that matches the quality of care delivered on the ground.

Drive Participant Growth

Generate qualified enquiries from NDIS participants, families, and support coordinators through targeted paid social advertising and organic brand-building across Perth metro.

Build Brand Authority

Position Prevail Care as Perth’s leading NDIS provider for high-risk participants across SIL, SDA, MTA housing, community participation, daily living support, plan management, support coordination, and in-home care.

Three-Phase Growth Roadmap

A structured approach to building digital presence and participant pipeline.

Phase 1: Foundation

Months 1–3

✓ Launch Facebook & Instagram paid campaigns
✓ Optimise Google Business Profile
✓ Set up Meta Pixel & conversion tracking
✓ Begin organic social posting (3x/week)
✓ Initial SEO audit & quick wins

Phase 2: Growth

Months 4–6

✓ Scale successful ad campaigns
✓ Launch retargeting campaigns
✓ Publish monthly blog content
✓ Grow social following to 500+
✓ Introduce video content strategy

Phase 3: Authority

Months 7–12

✓ Dominate niche NDIS keywords
✓ Community partnerships & events
✓ Expand to TikTok if warranted
✓ Optimise for cost-per-acquisition
✓ Review & scale based on ROI

📷 Recommended: Professional team photo of Prevail Care support workers engaging with participants in a community setting

[Photo: prevail-care-team-community.jpg]

🏠 Recommended: SDA/SIL housing exterior showing accessible, modern accommodation in Perth

[Photo: prevail-care-sda-housing.jpg]

💪

Key Differentiator: High-Risk & Complex Participants

What makes Prevail Care unique in the Perth NDIS market

While most NDIS providers focus on low-complexity participants, Prevail Care actively supports individuals that other providers reject:

⚠️

Complex Behaviours

Participants with challenging behaviours requiring specialist, patient support approaches

⚖️

Justice System Involvement

Supporting individuals transitioning from justice system into community living

🧠

Psychosocial Disability

Mental health-related disability requiring trauma-informed care

Marketing Opportunity: This “blue ocean” strategy lets Prevail Care dominate the high-value, underserved segment where average plan values exceed $100K annually.

🏠

Housing Services — Massive Market Differentiator

SDA, SIL & MTA represent significant revenue opportunities

SDA

Specialist Disability Accommodation

Purpose-built housing for extreme functional impairment. High-value NDIS funding category.

SIL

Supported Independent Living

24/7 or rostered support for independent community living. Core revenue stream.

MTA

Medium-Term Accommodation

Transitional housing for those exiting hospital, justice system, or crisis situations.

Market Intelligence

Market Analysis

Key market data and industry insights for Prevail Care.

$42B

Total NDIS scheme value — 460,000+ participants nationally, 55,000+ in WA

12%

Annual growth rate of NDIS participant numbers in Western Australia (2023–2025)

73%

Of NDIS participants and families search online when choosing a new disability support provider

Participant Decision Journey

In the Australian NDIS disability sector, particularly for high-value services like support services, trust and credibility are paramount. Decision-makers within NDIS provider committees, government agencies, and NDIS organisations conduct extensive due diligence. An authentic digital presence that showcases expertise, reliability, and genuine client relationships (as Frank articulated with sincerity and integrity) is crucial for converting initial interest into project engagements. This insight directly supports Prevail Care's desire to tell its story effectively.

Growth in NDIS Participant Acquisition

The Australian government, both state and local, along with the NDIS, represents significant and growing opportunities for disability support and care services. These sectors often have specific procurement processes and requirements. A targeted digital strategy that highlights relevant experience, compliance, and specific service offerings for these client types will be essential for Prevail Care to successfully penetrate and expand its market share, moving beyond its current word-of-mouth limitations.

Competitive Landscape & Differentiation

The NDIS disability support market in Western Australia is competitive, as evidenced by the competitors Frank mentioned (NDIS Disability Support Services, Rocky Bay, BondCare, Connect to Care). Many larger disability support firms also have dedicated building services arms. To stand out, Prevail Care needs a clear differentiator beyond just competence. Its authentic story, commitment to client journey, and emphasis on integrity can serve as powerful competitive advantages when communicated effectively through digital channels, fostering a 'village community' feel as Frank described.

Target Audiences

Ideal Participant Personas

Understanding who Prevail Care serves — and who refers them — is critical for targeted marketing.

👤

Primary: Complex-Needs Participants

Profile: Adults 18–55 with psychosocial disability, intellectual disability, or acquired brain injury

Challenges: Complex behaviours, housing instability, justice system involvement, rejected by other providers

NDIS Plan Value: $80K–$250K+ annually (high-value segment)

Decision Makers: Support coordinators, LACs, families, hospital discharge teams

What They Need: A provider who won’t give up on them — stability, patience, genuine care

👥

Secondary: Families & Carers

Profile: Parents, siblings, or guardians of NDIS participants seeking reliable support

Pain Points: Exhausted by providers who cancel or can’t handle complexity; desperate for stability

Search Behaviour: Google “NDIS provider Perth”, ask in Facebook support groups, follow recommendations

Content That Works: Participant success stories, team profiles, transparent communication about approach

Key Referral Channel: Support Coordinators & LACs

Support Coordinators and Local Area Coordinators (LACs) are the #1 referral source for NDIS providers. Targeting them is essential.

📧 Direct Outreach

Build a database of Perth support coordinators. Send quarterly capability statements, referral forms, and vacancy updates via email campaigns.

🌐 Digital Presence

Create a dedicated “For Support Coordinators” page on prevailcare.com.au with vacancy listings, referral process, and direct contact. Promote via LinkedIn.

🤝 Relationship Building

Attend NDIS networking events, host “meet the team” sessions, and build personal relationships. Support coordinators refer to providers they trust personally.

Competitive Intelligence

Competitor Analysis

How Prevail Care compares against key competitors in digital presence and market positioning.

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Competitors Analysed

NDIS Disability Support Services

stjudesdisabilityservices.com.au

75/100

Overall Score

SEO 70%

Ads 65%

Social 60%

Content 65%

✓ Strengths

• Established presence
• Strong client testimonials
• Comprehensive service offering

✗ Weaknesses

• Potentially generic brand story
• Less focus on personal connection
• Limited social media engagement

Rocky Bay

rockybay.org.au

80/100

Overall Score

SEO 75%

Ads 70%

Social 65%

Content 70%

✓ Strengths

• Professional website design
• Clear service segmentation
• Strong project portfolio

✗ Weaknesses

• May lack a unique brand voice
• Limited narrative depth
• High competition for generic keywords

BondCare

bondcare.com.au

70/100

Overall Score

SEO 68%

Ads 60%

Social 55%

Content 60%

✓ Strengths

• NDIS disability support with SDA housing focus
• Established reputation
• Good local SEO presence

✗ Weaknesses

• Limited digital marketing investment
• Smaller social media presence (~164 Facebook likes)
• Website lacks compelling participant stories

Connect to Care

connecttocare.org.au

85/100

Overall Score

SEO 80%

Ads 75%

Social 70%

Content 75%

✓ Strengths

• Large-scale projects
• Strong brand recognition
• Comprehensive marketing budget

✗ Weaknesses

• Support Services as a smaller division
• Less focused on niche Participant support services
• Corporate messaging can be less relatable

Digital Presence Comparison

Traffic Intelligence

Competitor Intelligence

Real-world traffic data and audience insights from SimilarWeb — showing exactly where Prevail Care can capture market share.

🎯

Massive Untapped Market

Your competitors are capturing over 5,500 monthly visitors that Prevail Care is currently missing. With zero digital presence, there’s a significant first-mover advantage in organic and paid channels.

5,525

monthly visitors
you’re not reaching

Monthly Website Traffic Comparison

Traffic Channel Breakdown

📈

Connect to Care dominates organic search with 7,195 monthly visits — proving SEO works in this sector

💰

NDIS Disability Support leads paid search (634 visits) despite being the smallest competitor

📱

Social media is underutilised across the sector — a major opportunity for differentiation

🎯

Prevail Care currently captures 0% of the 5,525-visitor market — 100% growth potential

Audience Demographics

Gender Split

Age Distribution

⚖ Competitive Capability Matrix

How Prevail Care compares across key service dimensions

Capability	Prevail Care	Rocky Bay	St Jude's	BondCare
High-Risk / Complex Participants	✔ Core Focus	✘	● Limited	● Limited
SDA Housing	✔	✔	✘	● Limited
SIL Services	✔	✔	✔	✔
Justice System Involvement	✔ Specialist	✘	✘	● Limited
Psychosocial Disability	✔	● Limited	✔	✔
Community Participation	✔	✔	✔	✔
Plan Management	✔	✘	✘	✘
MTA (Medium-Term Accommodation)	✔	✘	✘	✘
Active Social Media	✘ (6 followers)	✔ (1,800+)	✔	● Basic
Google Reviews	● Few	✔ 50+	✔ 30+	● 10+

Key Insight: Prevail Care has the broadest service offering, especially in high-value niche areas (complex/high-risk, MTA, justice involvement). The gap is purely in digital visibility.

Social Media Gap Analysis

Competitor Social Following

Prevail Care vs. key Perth NDIS competitors on social media.

The Opportunity: Prevail Care has just 6 Instagram followers vs Rocky Bay 1,800+. This gap = massive untapped growth.

Website Audit

Website Audit & Quick Wins

Preliminary assessment of prevailcare.com.au with immediate improvement opportunities.

prevailcare.com.au

C+

Overall Website Grade

0/100

Performance Score

45 Health Score

Issues Identified

⚠ Generic H1 tag 'How can we help?' lacks specific service focus for NDIS participant audience.
⚠ Page Title mentions 'residential' which conflicts with prospect's stated focus on NDIS participants and support coordinators.
⚠ Lack of clear, prominent calls to action tailored to specific Participant client types (e.g., 'Request a Ndis Provider Quote', 'Enquire for NDIS Projects').
⚠ Limited visible content demonstrating expertise, case studies, or the company's story (as requested by Frank).
⚠ Basic website structure, potentially lacking dedicated pages for NDIS, government, or detailed support services.
⚠ Generic contact details ('01 01' phone number indicates placeholder or error in scrape).

Quick Wins

High Impact · Low Effort

Add Social Media Integration

Revise the H1 and page title to clearly articulate Prevail Care's core Participant support services and geographic focus, removing 'residential' to align with Frank's stated target market.

Medium Impact · Low Effort

Create NDIS Service Landing Pages

Add prominent and specific calls to action on key pages, guiding Participant visitors (NDIS provider, NDIS, government) towards relevant contact forms or service information.

High Impact · Medium Effort

Install Meta Pixel and Analytics

Develop specific landing pages for 'NDIS Disability Support', 'NDIS Support & Accommodation Services', and 'NDIS Specialist Support Services' to improve SEO and user experience for target audiences.

Low Impact · Low Effort

Add Participant Enquiry Forms

Ensure the correct and functional contact phone number is prominently displayed across the website to facilitate immediate enquiries.

SEO Intelligence

SEO Snapshot

Current organic search performance and keyword opportunity analysis.

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Domain Authority

0

Monthly Organic Traffic

0

Ranking Keywords

0

Total Backlinks

Target Keywords

Keyword	Position	Volume
NDIS provider Perth	Not ranking	720
disability support Perth	Not ranking	590
SIL provider Perth	Not ranking	320
NDIS housing Perth	Not ranking	260
psychosocial disability support Perth	Not ranking	170
NDIS support coordination Perth	Not ranking	210
prevail care	8	20

Keyword Opportunities

Keywords your competitors rank for that represent untapped opportunities:

➔ NDIS home modifications Perth
➔ NDIS accommodation support Perth
➔ council support services works Perth metro
➔ commercial building repairs Perth
➔ NDIS housing support Perth

Keyword Ranking Positions

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Referring Domains

0

Page 1 Keywords

📍

Google Business Profile — Critical Quick Win

Free, high-impact for immediate local visibility

Current Status: Basic GBP exists but not optimised. No posts, few photos, incomplete service descriptions.

Recommendations:

Complete all service categories (SIL, SDA, MTA, community participation)
Add 20+ professional photos of team and community activities
Post weekly Google Posts with participant stories
Request Google reviews from families and coordinators
Add Q&A addressing common NDIS questions

Expected Impact

Local Search Visibility+300%

Maps Appearances+250%

Direct Calls+5–10/mo

Website Clicks+15–25/mo

Social Presence

Social Media Presence

Current social media footprint and brand consistency assessment.

Instagram

Very Low Activity

@prevailcare

6

Followers

Poor

Brand Consistency

Currently used as a 'scrapbook' with inconsistent posting and lack of strategic narrative. Primarily project photos without storytelling.

Facebook

Not Active

Prevail Care

~30

Followers

Poor

Brand Consistency

Minimal activity, not leveraged for community outreach or sharing company journey/expertise. Significant opportunity for growth in this Participant channel.

Return on Investment

Projected ROI: 176%

Based on conservative participant acquisition targets and average NDIS plan values.

176%

Projected First-Year ROI

ROI Calculation Breakdown

Monthly Investment$3,000–$4,500

Annual Investment$45,000

New Participants (Yr 1)8–15

Avg Plan Value$85K–$150K

Revenue/Participant$12K–$22K

Projected Return$96K–$330K

Conservative: Even 3 new SIL participants covers the entire annual marketing spend.

Channel Strategy

Channel Recommendations

Recommended marketing channels based on your industry, target audience, and competitive landscape.

Critical

Facebook & Instagram Paid Ads

Directly addresses Frank's core request to 'tell our story' and build trust through authentic narratives, case studies, and thought leadership. Essential for participant engagement and demonstrating competence.

Expected Impact: Increased brand awareness, improved trust and credibility, stronger SEO, and valuable assets for Participant outreach.

High

Facebook & Instagram Ads

Ideal Participant platform for targeting NDIS provider committees, NDIS organisations, and government officials. Organic content can share stories, while paid campaigns can precisely target decision-makers and generate leads.

Expected Impact: Direct participant acquisition from target Participant audiences, enhanced professional network, and increased brand visibility within specific sectors.

High

Search Engine Optimisation (SEO)

Crucial for long-term visibility when Participant clients search for 'NDIS provider support services Perth' or 'NDIS builders Perth'. Improves organic traffic and positions Prevail Care as an authority.

Expected Impact: Sustainable organic traffic growth, higher rankings for high-intent Participant keywords, and increased enquiries from relevant searches.

High

Content Marketing & Storytelling

Provides immediate visibility and participant acquisition by targeting high-intent keywords for NDIS provider, NDIS, and government support services. Display ads can build brand awareness among relevant audiences.

Expected Impact: Rapid generation of qualified Participant leads, increased website traffic, and competitive presence in key search results.

Medium

Google Business Profile Optimisation

Essential for local Participant visibility in Perth, Perth, and Perth metro. Optimised GBP drives local search visibility, reviews, and direct enquiries, reinforcing trust.

Expected Impact: Improved local search rankings, increased direct calls/website visits from local searches, and enhanced online reputation.

Customer Journey Funnel

Awareness

SEO, Content, Social Media, Display Ads

Interest

Blog, Email Nurture, Remarketing

Consideration

Case Studies, Reviews, Comparisons

Conversion

Google Ads, Landing Pages, Contact Forms

Retention

Email Marketing, Loyalty, Referrals

📅 Sample Weekly Content Calendar

Structured approach to consistent, engaging social content

Day	Content Theme	Platform	Format
Monday	Participant Success Stories	FB + IG	Carousel / Story
Tuesday	NDIS Tips & Information	FB + IG	Infographic / Reel
Wednesday	Service Spotlights (SIL/SDA/MTA)	FB + IG + LinkedIn	Video / Carousel
Thursday	Community & Partnership Updates	FB + LinkedIn	Post / Article
Friday	Team Features & Culture	IG + FB	Reel / Story

Budget & Investment

$4,000–$7,000/month

Recommended investment allocation across channels for maximum impact.

Content Marketing

$1,500–$2,500/mo

Facebook & Instagram Ads

$3,000–$4,500/mo

Search Engine Optimisation

$800–$1,200/mo

Google Ads

$500–$1,000/mo

Google Business Profile

$100–$300/mo

Investment Allocation

Estimated Annual Investment: $48K–$84K annually

KPIs & Measurement

Preliminary KPIs

Key performance indicators and targets to track marketing effectiveness.

25+

Qualified Participant Enquiries

500+

Website Organic Traffic

3%

Social Media Engagement Rate

KPIs by Channel

Overall

New Participant Enquiries

Target 25/month

Website Contact Forms Phone Calls

SEO

Website Sessions

Target 500/month

Keyword Rankings Impressions

Facebook

Direct Leads

Target 10/month

Audience Growth Content Engagement

Google Ads

Conversions

Target 15/month

Click-Through Rate Cost-Per-Lead

Growth Trajectory

Total Qualified Leads 5 current

5Now

103mo

256mo

4012mo

Organic Traffic 150 current

150Now

2503mo

4006mo

60012mo

Facebook Lead Forms 2 current

2Now

53mo

106mo

1512mo

Ad-Driven Enquiries 3 current

3Now

83mo

156mo

2012mo

Investment Options

Tailored service packages designed to match your growth ambitions and budget.

Foundation

$3,000 – $4,500/mo

Essential digital presence and participant acquisition fundamentals tailored to Prevail Care's NDIS disability needs.

✓ SEO Strategy & Optimisation

✓ Google Business Profile Management

✓ Monthly Content (1-2 narrative-driven blogs/case studies)

✕ Facebook Ads Management (Limited)

✕ Social Media Management (Facebook & Instagram)

✕ Facebook & Instagram Ad Campaigns

✕ Conversion Rate Optimisation

✕ Dedicated Strategy Sessions

Improved local search visibility for support services · Organic traffic growth 20–40%

Get Started

RECOMMENDED

Growth

$4,000 – $6,500/mo

Comprehensive digital marketing with multi-channel Participant participant acquisition and robust storytelling, aligned with Frank's budget and expansion goals.

✓ SEO Strategy & Optimisation

✓ Google Business Profile Management

✓ Monthly Content (3-4 narrative-driven blogs/case studies)

✓ Google Ads Management (Targeted Participant Campaigns)

✓ Social Media Management (Facebook focus with Instagram support)

✕ Facebook & Instagram Ad Campaigns

✕ Conversion Rate Optimisation

✓ Dedicated Strategy Sessions

Multi-channel qualified Participant participant acquisition (NDIS provider, NDIS, government) · Organic traffic growth 40–80%

Get Started

Accelerate

$7,000 – $12,000+/mo

Full-service digital domination with dedicated strategy and optimisation for aggressive market share expansion and brand leadership in Participant support services.

✓ SEO Strategy & Optimisation

✓ Google Business Profile Management

✓ Monthly Content (5+ narrative-driven blogs/case studies, video content)

✓ Google Ads Management (Advanced Participant Campaigns & Remarketing)

✓ Social Media Management (Full Facebook & Instagram strategy, potential for Facebook/X)

✓ Facebook & Instagram Ad Campaigns (Nurturing & Outreach)

✓ Conversion Rate Optimisation (Landing Page Builds & A/B Testing)

✓ Dedicated Strategy Sessions

Market domination positioning in key Participant support services sectors · Organic traffic growth 100%+

Get Started

Proven Results

Case Studies & Results

Real results from real partnerships — here’s how we’ve helped healthcare organisations achieve measurable growth across Australia.

Healthcare / Medical Centres

ForHealth

72 Medical Centres • National SEO, SEM & GMB Campaign

Challenge: Individual medical centres were not optimised, often missing metadata with minimal SEO authority. Google My Business profiles were unoptimised and missing critical signals. SEM budgets needed to work effectively across all 72 centres.

Solution: Comprehensive SEO campaigns across all centres — keyword optimisation, monthly technical audits (50+ items), backlink acquisition, and full GMB optimisation including schema markup and citation building. A priority system using patient wait times and visit data allocated SEM budget to highest-opportunity centres each month.

46% increase in goal completions • 42% traffic growth • 58% CPA decrease to lowest-ever benchmark • 2× monthly conversions doubled

GMB improved by 30% year-on-year in website visits, directions, and phone calls.

Healthcare / Pathology

Healius

COVID Screening • SEM & Paid Social

Challenge: COVID Screening was a brand-new service. The team needed to communicate the offering to users unaware of the Healius brand while maximising revenue and reducing CPA in a rapidly changing regulatory environment.

Solution: Search campaigns targeting high-value, state-specific keywords adjusted regularly to match changing travel laws. Paid social tailored ads to ex-pats needing COVID tests, implementing a full-funnel strategy with a strong retargeting framework.

$24 CPA (down from $75) • 5:1 ROAS on SEM • 10:1 ROAS on paid social • 3,500+ purchases in 12 months

Healthcare / Practice Management

PracticeHub

Practice Management Software • Full-Funnel SEM, Social & Display

Challenge: Previous SEM used only “catch-all” search campaigns generating an inconsistent 1–5 leads per month. The challenge was scaling leads while maintaining a healthy CPA — with zero prior meta-advertising presence.

Solution: Full-funnel SEM including awareness-focused display campaigns, targeted keyword lists, remarketing, and brand protection across Google, Microsoft Ads, and Taboola. Educational social ads nurtured prospects and drove demo bookings.

200% increase in monthly leads • 172% YoY conversion increase • 130+ demo bookings from social • 650% increase in SEM clicks

What Our Partners Say

Don’t just take our word for it.

★★★★★

“I’ve worked with the team at 121 Group for the last couple of years and they’ve consistently proven to be exceptional support for our business. With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they’ve been able to achieve benchmark cost per acquisition within the very difficult healthcare space. More than anything, the team works on our campaigns with true passion & attentiveness — a level of care which is very difficult to find in the agency space.”

Cameron N. McTavish

Head of eCommerce, Marketing & Brand • Healius Pathology

Next Steps

Recommended Next Steps

A clear path forward to turn these insights into measurable results.

1

Days 1–7

Strategy Onboarding & Discovery

Kick-off meeting to deep-dive into Prevail Care's brand story, specific project examples, and key differentiators. Grant access to current digital assets and set up initial tracking.

2

Days 8–30

Website Optimisation & Content Foundation

Implement immediate website quick wins and begin developing foundational content assets that tell Prevail Care's story and target new Participant sectors.

3

Months 2–3

Multi-Channel Activation & Lead Generation

Launch targeted Google Ads and Facebook campaigns while continuing SEO and content efforts to drive qualified Participant leads and expand market reach.

4

Ongoing

Performance Monitoring & Strategic Refinement

Regularly monitor performance across all channels, provide transparent reporting, and refine the strategy based on data insights and evolving business goals.

Ready to explore how 121 Group can accelerate Prevail Care’s digital growth?
Let’s talk.

📅

Ready to Grow Prevail Care’s Digital Presence?

Book a 30-minute strategy call to discuss how 121 Group can help Prevail Care reach more participants and support coordinators.

Book Strategy Call →

Or email us at hello@121group.io

Prevail Care Digital Marketing Strategy

Meet 121 Group

Leadership Team

Trusted by Leading Australian Brands

Our Technology Partners

What Our Clients Say

Strategic Overview

Three-Phase Growth Roadmap

Market Analysis

Ideal Participant Personas

Key Referral Channel: Support Coordinators & LACs

Competitor Analysis

Digital Presence Comparison

Competitor Intelligence

Monthly Website Traffic Comparison

Traffic Channel Breakdown

Audience Demographics

Gender Split

Age Distribution

Competitor Social Following

Website Audit & Quick Wins

Issues Identified

Quick Wins

SEO Snapshot

Keyword Ranking Positions

Social Media Presence

Projected ROI: 176%

Channel Recommendations

Customer Journey Funnel

$4,000–$7,000/month

Investment Allocation

Preliminary KPIs

KPIs by Channel

Growth Trajectory

Investment Options

Case Studies & Results

What Our Partners Say

Recommended Next Steps